Try to avoid using cookie scripts to identify language variations on your site as search engines cannot crawl this information.Just because a user interacts with a site in french does not mean that they’re accessing the website from France.
Don’t redirect your customer to a version of a website that correlates to the language they’re viewing the site in.Make sure that your whole website is presented correctly in the language you’re targeting.Unfortunately translation technology still isn’t quite there yet and this could damage your user experience by providing inaccurate copy. The most commonly used language tag is “hreflang”.īy implementing this example onto your website it would indicate to a search engine that the site uses German (de) on this specific page. The best way to show search engines that your website is set up to cater to different languages is by integrating a language tag into the website’s html. For instance, if you were to own an ecommerce site that sells products to both English and French speaking audiences, the website would need to cater to both user groups by displaying products in each language creating a better user experience. A higher level of users choose to browse locallyĭepending on the business or service a website may offer, alternative language choices may be necessary to reach an intended user audience.Can potentially dilute domain authority.Gives a weaker signal to search engines regarding location & content.Domain authority is separated to each specific site.Gives a clear signal to search engines about location.What are the pros and cons of each international url type? Subdomain – A subdomain is a “third level domain” that shows a search engine which territory the site is aiming for, however it does not pass or receive equity from its root domain. Subdirectory – This type of url has a root domain and uses a specific subdirectory or subfolder to internationalise site content. This url tells search engines exactly what territory a website is corresponding to.
(this would be a site targeting France).
#Subdirectory search console international contry tagre code#
These urls are defined by a two letter code corresponding to a specific country e.g. orgĬcTLD – This is a country specific domain that automatically geo-targets using Google Search Console technology. These URLs are not country specific but instead are manually geo-targeted via search console or other webmaster tools in order to target specific locations. Each url structure effects locational targeting in different ways: What are international SEO best practices? What are the different international URL types?Īs mentioned previously, the structure of a site’s URL can determine geographical location or geo-targeting, however, there are multiple ways in which to do this. Content – localised language targeting audience understanding (using correct terminology for example, if you were to target America, correct U.S spellings & wording such as “color” or “sidewalk” would help to make your content relevant/rank better in a U.S location).Finally, you would then need to focus on content, publishing material that relates to the specific region with localised ranking ability/purpose. As well as this you can also define which language you need your copy to appear in by using language tags in the HTML of your site. The best way to create a completely internationalised site is to first establish which country or region you would like your website to target, this can be achieved via a specialised geographical url. By setting this up first, you’ll then be able to work on content SEO and focus on other specific ranking features later down the line. International SEO might seem a little confusing at first, however, the best way to understand the goals of this approach is to swap ranking for products or keywords etc with reaching your target users in the correct geographical territory and in the right language. In order to determine if your website would need to go international or not, it’s best to look at where users are coming from geographically, and how they interact with your site in order to understand the information, products or services you are offering. How do you know if you need to optimise your site for international use? What are international SEO best practices?.How do you know if you need to optimise your site for international use?.
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